Maserati: History of the oldest Italian auto brand discovered by MINIBOSS STUDENTS 2023

The MiniBoss & BigBoss Business Schools students visited the legendary factory that produces 25,000 cars a year. In total, all Maserati plants have placed a yearly production output cap of 75,000 vehicles globally.

Maserati is an Italian luxury vehicle manufacturer. Established on 1 December 1914, in Bologna, Italy, the company's headquarters are now in Modena, and its emblem is a trident. 

The Maserati brothers

Ettore, Bindo, Ernesto, and Alfieri Maserati

The Maserati brothers, Alfieri (1887–1932), Bindo (1883–1980), Carlo (1881–1910), Ettore (1894–1990), and Ernesto (1898–1975), were all involved with automobiles from the beginning of the 20th century. Alfieri, Bindo, and Ernesto built 2-litre Grand Prix cars for Diatto. In 1926, Diatto suspended the production of race cars, leading to the creation of the first Maserati and the founding of the Maserati marque. One of the first Maseratis, driven by Alfieri, won the 1926 Targa Florio. Maserati began making race cars with 4, 6, 8, and 16 cylinders (two straight-eights mounted parallel to one another).

Piazza Maggiore's Neptune and his trident

The trident logo of the Maserati car company, designed by Mario Maserati, is based on the Fountain of Neptune in Bologna's Piazza Maggiore. In 1920, one of the Maserati brothers used this symbol in the logo at the suggestion of a family friend Marquis Diego de Sterlich. It was considered particularly appropriate for the sports car company due to the fact that Neptune represents strength and vigour; additionally, the statue is a characteristic symbol of the company's original home city.

Orsi ownership

In 1937, the remaining Maserati brothers sold their shares in the company to the Adolfo Orsi family, who, in 1940, relocated the company headquarters to their home town of Modena, where it remains to this day. The brothers continued in engineering roles with the company. Racing successes continued, even against the giants of German racing, Auto Union and Mercedes. In back-to-back wins in 1939 and 1940, an 8CTF won the Indianapolis 500, making Maserati the only Italian manufacturer ever to do so.

The second world war then intervened and Maserati abandoned car-making to produce components for the Italian war effort. Once peace was restored, Maserati returned to making cars; the A6 series did well in the post-war racing scene.

Juan-Manuel Fangio driving a Maserati 250F

Key people joined the Maserati team. Alberto Massimino, a former FIAT engineer with both Alfa Romeo and Ferrari experience, oversaw the design of all racing models for the next ten years. With him joined engineers Giulio Alfieri, Vittorio Bellentani, and Gioacchino Colombo. The focus was on the best engines and chassis to succeed in car racing. These new projects saw the last contributions of the Maserati brothers, who, after their 10-year contract with Orsi expired, went on to form O.S.C.A. This new team at Maserati worked on several projects: the 4CLT, the A6 series, the 8CLT, and, pivotally for the future success of the company, the A6GCS.

The famous Argentinian grand prix driver Juan-Manuel Fangio raced for Maserati for a number of years in the 1950s, achieving a number of stunning victories including winning the world championship in 1957 in the 250F. Other racing projects in the 1950s were the 200S, 300S, 350S, and 450S, followed in 1961 by the famous Tipo 61.

Citroën ownership

In 1968, Maserati was taken over by Citroën. Adolfo Orsi remained the nominal president, but Maserati was controlled by its new owner. The relationship started as a joint venture, made public in January 1968, in which Maserati would design and manufacture an engine for Citroën's upcoming flagship called SM. The Bora is the first mid-engine Maserati road-legal automobile.

Crisis years

Meanwhile, the 1973 oil crisis put the brakes on the ambitious expansion of Maserati; demand for fuel-hungry sports cars and grand tourers shrank drastically. Austerity measures in Italy meant that the domestic market contracted by 60–70%.

All of the main Italian GT car manufacturers were heavily affected, having to lay off workers in order to empty lots of unsold cars. Maserati received the hardest blow, as its home market sales accounted for over half of the total—in contrast with Ferrari's 20%.[16] In this situation, the only Maserati automobile that continued to sell in appreciable numbers was the small-displacement Merak.

In 1974, with the 1973–75 recession at its climax, things took a turn for the worse. Citroën went bankrupt and its incorporation into PSA Peugeot Citroën began. The year closed with domestic sales tumbling from 1973's 360 to 150 units, and losses exceeding the share capital. The workforce immediately picketed the factory, but production was not halted. Trade unions, the mayor of Modena, and local politicians mobilised to save the 800 jobs; industry minister Carlo Donat-Cattin even flew to Paris to meet Citroën chairman Francois Rollier. An agreement was reached in June, after several meetings and assemblies. During one of these meetings, Citroën liquidators disclosed that a possible Italian buyer had shown up, and the name of Alejandro de Tomaso was put forth for the first time. Citroën accepted to suspend liquidation as requested by the Italian government, which on its part guaranteed six months of special redundancy fund to pay the salaries.

De Tomaso era

On 8 August 1975, an agreement was signed at the Ministry of Industry in Rome, and the property of Maserati passed from Citroën to Italian state-owned holding company GEPI and Alejandro de Tomaso, an Argentinian industrialist and former racing driver, became president and CEO. As of December 1979, GEPI's quota amounted to 88.75% of Maserati, and the remaining 11.25% stake was being controlled by de Tomaso through a holding company which grouped his automotive interests in Maserati and Innocenti.

In 1984, Chrysler bought a 5% share in Maserati. Following an agreement between De Tomaso's friend and Chrysler head Lee Iacocca, a joint venture was signed. Maserati would go on to produce a car for export to the American market, the Chrysler TC by Maserati, with Chrysler-sourced engines. In July of that same year, a merger between Maserati and Nuova Innocenti was decided; it was carried out in 1985. Chrysler upped its stake to 15.6% by underwriting three-quarters of a 75 billion Lire capital raise in 1986.

FIAT ownership

On 19 May 1993, 17 years after having rescued it from liquidation, Alejandro De Tomaso sold his 51% stake in Maserati to FIAT, which became the sole owner.

Ferrari

In July 1997, FIAT sold a 50% share in the company to Maserati's long-time arch-rival Ferrari (Ferrari itself being owned by FIAT). In 1999, Ferrari took full control, making Maserati its luxury division. A new factory was built, replacing the existing 1940s-era facility.

MiniBoss Business Tour in Italy 2023: Lanfranchi Family Farm - A piece of ham art made by just 4 employees

MINIBOSS & BIGBOSS BUSINESS TOUR to Italy 2023
Day 3 - Parma Farm, La Perla, Italy

For over 20 years the family Lanfranchi is dedicated to the production of ” Parma ham “, the only product of its kind with its naturalness and its inimitable sweetness is recognized and appreciated around the world.



The Parma Ham is an undeniably healthy food ,low in fat, a lot of protein and a very low cholesterol content. In all different stages of production and a lot of attention to the choice of the raw material together with the experience of tradition place ” La Perla ” among the leading manufacturers of this delight with a pink color and delicate fragrance recognized worldwide as authentic “work of art ” of taste and flavor.



MiniBoss & BigBoss Business Schools students came on this business tour and met the founder of the Lanfranchi farm and his daughter Silvia, who today runs the farm as the heir to the family dynasty.



During the Business Tour, students learned how many tons of ham are produced per year, how many people the business serves, and why Los Angeles, San Francisco, Toronto, and Paris buy ham from here!



With the La Perla Parma Farm Founders - Lanfranchi Family

How to Develop a Great Startup Idea like Mark Zuckerburg with Facebook, Elon Musk with Tesla, Brian Chesky and Joe Gebbia with AirBNB, or Garrett Camp with Uber?

How do you come up with the next idea like Mark Zuckerburg with Facebook, Elon Musk with Tesla, Brian Chesky and Joe Gebbia with AirBNB, or Garrett Camp with Uber? I have been asked many times how to come up with a great business idea. After more research I believe this is one of the biggest barriers to young entrepreneurs. It all starts with the idea, but how do you come up with the next great thing?

Start booking of MINIBOSS BUSINESS CAMP 2023!

Locations 2023: Oxford - London – Glasgow

Join us this summer at the award-winning International Business Camp for the holistic development of personality!

Step into one of the world-famous colleges – your new home for this week.

Together with students from all over the world, you will dive into experiencing life and culture at one of the world’s most prestigious MiniBoss & BigBoss Business Camps.

We have hosted over 9,000 students from 27 countries since 2000!

Spend a week with your child in Oxford and then in Glasgow, participating in the International Family Business Camp for children and parents/tutors!

🚀 BUSINESS CAMPS were invented by the MiniBoss & BigBoss Business Schools International Educational Network (UK) 22 years ago as the most progressive method of developing children’s versatile abilities to achieve goals in various situations, invent creative business ideas, solve problems, create effective teams, monitoring their success every day!

Training is conducted in a GAME FORM according to the 8Qs: 8 Intellects of Genius Method, developed by the well-known entrepreneur and professor Dr Olga Azarova.

The 8Qs Learning Method gives great results!
Children became HAPPY and CONFIDENT!

In the Business Camp, the child will receive:

• Full rest and recovery,

• Many sports and activities (cricket, tennis, football),

• Team games in the swimming pool every day!

• Business games from MiniBoss & BigBoss Business Schools,

• Anti-stress lessons on how to run your EQ,

• Daily English lessons from the Royal British School,

• Art workshops from Leonardo Art School,

• Two big excursions to London and Oxford,

• Great team building on beautiful English meadows!

Hundreds of friends from all over the world - from the UK and Australia, Ukraine and Poland, the USA and Kazakhstan, Lithuania and Azerbaijan, Germany and Thailand, Czech Republic and Turkmenistan, Georgia and Moldova, etc.!

Various age groups study at the Business Camp:

• - MINIBOSS: 6-9, 9-12, 13-17 y.o.,
• - BIGBOSS: 18-20 y.o., parents.

Give your child the WORLD'S № 1 BUSINESS CAMP! It is more than money! New friends! Powerful development! Global connections! Studying cultures! Live English!

REGISTRATION is here: MINIBOSS CAMPS 2023

STARTUP WORLD CUP CHAMPIONSHIP 2023 Host Country is the UK!

STARTUP WORLD CUP CHAMPIONSHIP (SWCC) is the main world’s annual event for young entrepreneurs, which brings together national elites from different countries of the world to communicate and determine the best innovative startups of the year. The SWCC has been held since 2000. Official website: www.StartupWorldCup.biz

SWCC 2023 Host Country is the UK.
SWCC 2023 Host City is Glasgow.

SWCC MISSION: global unity and cooperation for the benefit of the world; building global communication bridges and cooperation between young national business elites.

OFFICIAL NATIONAL DELEGATIONS from 27 countries of the world will be present at the Championship including government representatives, well-known businesspeople, media, students and their parents. Young entrepreneurs from all over the world represent the intelligence of their nation. Famous entrepreneurs support the youngest one as a Jury Member.

AGE LEAGUES. At the SWCC, students present their startups in TWO AGE LEAGUES:
• MINIBOSS Junior League (children and teenagers 6-17),
• BIGBOSS Senior league (youth 18-25).

SWCC NOMINATIONS

The jury assesses startups in two categories:

1. INNOVATIVE ENTREPRENEURSHIP
SIFE - Startups in innovative free entrepreneurship

These entrepreneurs start a company knowing from day one that their vision could change the world. Innovators are the types of entrepreneurs who come up with completely new ideas and turn them into viable businesses. These entrepreneurs change the way people think about and do things. Such entrepreneurs tend to be extremely passionate and obsessive, deriving their motivation from the unique nature of their business idea. Innovative startups are always commercial (for-profit).

2. SOCIAL ENTREPRENEURSHIP
SAGE - Startups for the advancement of the global environment

Social entrepreneurs are innovators who focus on creating products and services that solve social problems. However, unlike scalable startups their goal is to make the world a better place, not to take market share or to create wealth for the founders. Social startups can be non-profit, commercial (for-profit) or hybrid.

AI is about to change everything. Don't ignore AI. Read this - and join us in July.

ChatGPT is just the beginning ...The most exciting time ever to be an entrepreneur.

Be under no illusion...
...the power, speed and THREAT that AI poses to your business is real.
But so is the opportunity!

Here’s the cold hard truth: AI is about to change everything.

We believe that the impact of AI on our world will be way bigger than social media was/has been.

At the very least it’s as significant as the arrival of computers and the internet itself.

And there is no ‘undo’ button.
No reversing time.
No going back.

A hundred years ago electricity freed society from back-breaking labour and brought warmth and light into homes.

In the same way, AI will change virtually every part of our lives in the decade ahead.

AI has already discovered a new antibiotic and as it becomes easier for robots to write great copy, generate ideas, manage your campaigns – AND run significant parts of your business(!) - many things are about to take a quantum leap forward.

None of this is science fiction.

It’s here.
Now.
And the name of the game for business owners is harnessing AI.

And that's why, on 9-16 of July 2023, MiniBoss will be holding the UK's first AI Event for business franchise owners and teachers, LIVE in Oxford in the frame of Franchise Education Camp.

Pay close attention, because most people are going to miss the true significance of ChatGPT and all the other related technologies. Don’t be one of them. Please.

For the smart ones amongst us who grasp these technologies and keep our eyes on the horizon for what is next, this is THE most exciting time ever to be an entrepreneur.

Because an avalanche of wealth is on the way – just like it was in the late nineties for those smart enough to see the potential and opportunities of the world wide web.

Alternatively, fear and ignorance will likely lead to poverty for those who think they can ignore this.

Don't ignore AI.

Read this - and join us in July.

MINIBOSS & BIGBOSS FAMILY BUSINESS TOUR 2023 in Italy, 25-31 of March

WELCOME to MINIBOSS BUSINESS TOUR TO ITALY1

GOAL: a study of the European business environment, specific businesses and culture.

INNOVATION. Business Tour is a special educational event invented by MINIBOSS Global for exploring a real business based on the best brands.

ORGANIZERS: European Association for Business Development (www.eabd.org) in partnership with MINIBOSS & BIGBOSS BUSINESS SCHOOL.

FAMILY FRIENDLY! MINIBOSS Business Tours are always family-friendly, where children, their parents and grandparents travel together to combine unique business research and intense trip in a pleasant company with the same fun and progressive families.

PROGRAMME

DAY 1. ITALY IS THE CAPITAL OF ART.
Arrival, Shopping, Relax.
Arrival in Bologna. Group transfer to the hotel Savhotel****.

EXCURSION No. 1:
TOUR IN BOLOGNA. 

 

Italy is the capital of emotions, music, fashion, and cooking. Italy gave us the great creators Leonardo Da Vinci, Michelangelo, Raphael and Botticelli, the great designers Armani, Valentino, Prada, Gucci, Versace, Dolce & Gabbana, Roberto Cavalli, Emilio Pucci, the great writers Dante Alighieri, Salvatore Quarimo Fizoro, great culinary masterpieces - pizza, pasta, ice cream, limoncello, as well as other things we love — gondolas, the scarlet Ferrari, opera. Bologna is the famous capital of fashion both in clothes and art.

 

MiniBoss Australia NEW ENROLLMENT 2023

World-Class Business Education for kids and teens aged 6-17!
Weekend Classes In-Person or Offline
NEW ENROLLMENT 2023
Whatever your child does: sports, music, sciences, ​​chess, dancing or he/she is the best in general school … it is not enough for real success in life. Just being smart is not enough today! It is essential to know how to turn knowledge into success, how to be guaranteed to become SUCCESSFUL AND HAPPY! It is IMPORTANT TO UNDERSTAND how everything works in PRACTICE!
⠀
At The MINIBOSS BUSINESS SCHOOL on Saturday’s classes, your child will:
Unleash FULL POTENTIAL!
Develop all 8 intellects (according to the unique MINIBOSS method)!
Receive BUSINESS KNOWLEDGE presented in 8 courses!
Get BUSINESS PRACTICE at real enterprises!
Create your own startup project!
Find NEW FRIENDS and a HEALTHY ENVIRONMENT FOR COMMUNICATION!
Visit the STARTUP WORLD CUP CHAMPIONSHIPS
Receive an INTERNATIONAL DIPLOMA MBBS/UK!
⠀
Age Groups: 6-8, 9-11, 12-14, 15-17
Weekend classes
No analogues in the world
The MiniBoss Programme forms a student's strong character and outstanding creative and team abilities!

  Students will go through 8 courses step by step.
  Each Course: 10 months, 12 acad. hours per month on Saturdays or Sundays.
 Fees range from $222 to $393 per month for a 9-month course
A unique Game Method raises an outstanding leader and entrepreneur from an ordinary child.
  Our Graduates become Happy & Successful people!
Verified by 9,000 graduates!
Click "APPLY" - fill out the form to sign up for the next interview to learn more about the courses and have the first free introductory career lesson.