Monday, 4 November 2019

MINIBOSS BUSINESS TOUR to Italy: Lamborghini business from A to Z

Today, on the MINIBOSS & BIGBOSS BUSINESS SCHOOLS Business Tour, we visited the legendary factory and studied the business founded by Ferucci Lambordgini in 1963.

The history of brand creation began with a conflict.

In general, Ferucci became a businessman after the war, collecting from tractor parts for agriculture, his large agricultural empire of tractors arose.

Therefore, before the creation of the automobile business, he was already a well-known entrepreneur.

As a well-known entrepreneur and a rich man, he loved expensive sports cars of different brands, including one that had two red Ferrari cars. But, for some reason, clutch junked in them. And he decided to go and tell the great Enzo Ferrari that he had something wrong with the machines and asked for a fix. To which Enzo was famous for his very nasty character and he did not accept any criticism, he got very angry and said: "What do you mean in cars, tractor driver? ...". So out of resentment, and maybe because of a hidden passion, the Lamborghini brand was born.

3 TMs as Myury (considered as a most beautiful in the world), Kontachi (nickname “UFO”), Diablo became legendary of the famous brands created.

Today, at the world-famous factory in Bologna, which we visited with the families of MINIBOSS & BIGBOSS students, three brands of cars are produced, which are produced in extremely small batches:

Urus - 22 per day, price from 220,000 euros,

Huravan - 13 per day, price from 250,000 euros,

Avantador - 4 per day, price from 500,000 euros.

The plant employs 1,700 people, 7 of whom are top managers.

The average salary of a worker is 1600 euros / month, top manager 4000 euros / month.

Factory area 165,000 m2.

After Lamborghini sold the company, the company became bankrupt from other owners many times, but was sold to Audi group in the 80s and is now flourishing.

Company slogan: “Here I realized that there can be cars better than others!”


Ken Robinson. Changing Education Paradigms