Author: Prof. Andrii Azarov
A Discussion Worth Supporting
In 2018, Professor Martin Parker published his manifesto in The Guardian entitled “Why we should bulldoze the business school” and his book Shut Down the Business School!. His key message is clear and crucial: the system of university business education, shaped over the past half-century, is in urgent need of deep modernisation.
We fully share this view. Moreover, our experience proves that society already has real alternatives.
Why Parker’s Criticism Matters
Parker rightly points out that:
- Traditional business schools have become commercial enterprises, detached from the real needs of society.
- Their programs are often outdated and prepare corporate employees rather than creators.
- Ethics and social values are present only formally, not at the core of the educational process.
These arguments resonate with what we saw and felt when, in the early 2000s, we created MINIBOSS BUSINESS SCHOOL.
A Real Alternative: What We Have Built
We not only agree with the necessity of change — we have been implementing a system that addresses the challenges Parker described for many years.
đź“Ś MINIBOSS & BIGBOSS BUSINESS SCHOOLS, as well as the programs of the International Business Academy Consortium, represent:
- Philosophy – developing the personality and mindset of an entrepreneur from childhood.
- Ideology – raising a generation of creators capable of improving the prosperity of society, not merely personal income.
- Methodology – a unique system of courses and practices where children and young people do not study abstract cases but create their own startups, defend projects, and work in teams.
- Business Model – an international franchise network that unites schools across continents and ensures common standards of quality.
An Example of Modern Business Education
What Parker describes as a need for radical reform, we have already put into practice.
- Our students begin at MINIBOSS BUSINESS SCHOOL,
- Continue their path at BIGBOSS BUSINESS SCHOOL,
- And can then progress to specialised MBA programs within the International Business Academy Consortium.
In this way, we have created a holistic educational trajectory: from the first steps in business to professional and university-level education.
Conclusion
The world indeed needs a new business education. And we stand with Professor Parker: old models must give way to new ones.
Today, MINIBOSS & BIGBOSS BUSINESS SCHOOLS, created by us and developed within the International Business Academy Consortium, are a vivid example of what modern business education should look like: focused on the individual, on practice, on creation, and on the future of society.
We are not just discussing the need for change — we have already brought it to life.
Part II. The Method: A Step-by-Step Blueprint for Modern Business Education
Source: Official MINIBOSS Intellectual Property page
1) Admissions by Conscious Choice
MINIBOSS FOR EVERYONE — because every child deserves to be successful and happy.
MINIBOSS NOT FOR EVERYONE — because enrollment starts with a personal interview where the child, not the parent, answers:
What future do I want? What am I doing for it? Am I ready to grow these competencies?
Outcome: a learner who chooses development, not one who is passively “signed up”.
2) Scientific Foundations
We revive educare (“to bring up, to nourish”): the teacher cultivates innate abilities rather than stuffing information. Education is growth through activity, experience and the whole personality — not a mechanical transfer of facts.
